Meet the Team

We have a global network of experts ready to be utilized upon request. Since 2005 our co-founder Petteri Laine has worked with organizations such as HP, ISS Facility Services, Valmet, Pöyry, Metso, Uponor, Ensto, and Fortum throughout the world. He is specialized in the engineering and manufacturing industries and in helping companies define and implement their organizational sales process, focusing on topics all the way from market awareness to customer success.

Prior to starting his own consultancy services company, Laine was employed by ExxonMobil, HP and SAS Institute and held positions such as Sales Manager, Account Manager and Vice President of Sales. He has sold goods and services to a combined value of more than 150 million euros, while consistently delivering high quota achievements and high-level managerial expertise.

Laine has been training and coaching sales workforces since 2003. He started coaching as an internal Solution Selling® coach for SAS Institute.

During 2007-2017 Laine collaborated with CustomerCentric Selling in order to bring more value to his existing and future clients. He is a well-appreciated sales instructor and has consistently helped his clients transform their sales process into a competitive advantage.

Laine believes that sustainable sales growth can only be achieved when it is approached strategically. This means thinking of selling as more of an organizational culture rather than just a function. Laine has also written a book about the importance of the sales process, published in 2008.

Laine obtained his Master’s degree from the Helsinki University of Technology in 1994. He has also worked at an international level in Belgium, Italy, and Germany. He currently resides in Monforte d’Alba, Italy.

Olli Torvinen has solution sales and sales leadership experience starting from year 1995. He held positions like Sales Director, Head of Sales and Solution Consulting, Vice President of Sales at Nokia, Wiral, Oplayo and End2End. His focus in solution sales has been new technologies / businesses, developing sales teams, building need and entry to the market as well as influencing stakeholders to bring growth for new businesses.

During his consulting carrier he has coached solution sales teams and sales leaders in various companies like Nokia, AlcatelLucent, Carrier, AVG Technologies, Kone, Nokian Tyres, DYWIDAG. He is an expert in strategy design & implementation, leading transformative change, sales strategy & processes and developing leaders.

His goal is to set a framework, inspire staff to embrace new directions and achieving positive organisational culture shifts and fully aligned & inclusive teams. He uses collaborative leadership style and exceptional communication skills to align teams with company objectives and drive high levels of acceptance of new business strategies and tools.